grant garraway
FRANCHISE CONSULTANTS
Key Advice from our experts.
4 ways new franchisees can cut costs.
Written by Peter Buckingham.
(Originally published in Inside Franchise Business, February 2019)
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If you are considering starting a business and the costs are already weighing on your mind, there are a few things you can do to help ease the financial pressure before any documents are signed.
The majority of cash-strapped franchisees will look to cut things from their business, in an effort to chip away at operating expenditure, however the best practice is to get it right from the start and adjust as time goes on.
While as a franchisee you are bound by the requirements of your agreement to follow the operating requests of the franchisor, certain aspects of the business, from initial launch to fully-functioning franchise are at your discretion.
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How to Grow Your Business Through Content Marketing.
Written by Taylor Gray.
(Originally published on www.LegalVision.com.au September 2020)
What is Content Marketing?
Content marketing allows service businesses to plan, create and distribute marketing information that addresses their audience’s pain points and challenges. Take special note of the word (marketing) “information”, as opposed to “collateral”. The goal of your content is to educate your potential (and existing) clients on how to solve a problem and why your services are the best solution in the market to this problem. But in order to do this successfully, you must put yourself in their shoes.
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